1. Explain your role/responsibility within the team and the task. What were you required to do?
I worked in the group working on the paper's front page with Cherish and Oliver. I had to plan the layout of the cover and and helped with the choice of articles, deciding on the language we choose to use on the front cover, correctly sizing our images before printing and assembling the final piece.
2. For one media form, describe the codes and conventions you chose to follow and explain their intended impact.
On the front page, we created a headline in a large, clear font reading 'diabolical Davis agrees Shoddy Brexit deal', which will immediately catch the reader's eye. The use of alliteration in this headline as well as in secondary story on the 'frozen finger fiasco', is catchy and intriguing and in the second article comedic, which will appeal to the target audiences as it gratifies their need to both be informed and entertained, as well as reflecting their own views on Brexit. The puff showing the availability of a half price voucher for a Christmas pudding from supermarket Tesco, will tempt the reader to buy the paper as they will also benefit from the purchase and will save money, which may be useful to the readers, the majority of whom are of a lower socioeconomic grade. the choice of the article on Meghan and Harry's wedding will appeal to the women of the paper's target audience, due to the focus of celebrity. Appealing to this group is important as the number of women reading is lower than the number of men reading. The language in the caption of the main story 'confused' will appeal to the reader's as it reflects their confusion and their distrust of the politicians handling Brexit.
3. Explain how your choices reflect the real newspaper's values and target audience.
The choice of the Brexit deal as our main story highlights the desire of the target audience to discover more about Brexit as it is very important to their lives. The choice of the image of a confused looking Davis as the splash and alliterative language in 'diabolical Davis' reflects the angle taken by The Daily Mirror as they are very anti-Brexit, as are the majority of their readers. The secondary story on the 'frozen finger fiasco' is relevant to the target audience who are mostly from lower socioeconomic grades and will therefore find an article on supermarket frozen food relevant in their lives.
4. Explain how your team adapted the news across the three different media forms and the reasons behind your decisions.
Our team adapted the news across the media forms by changing the main story to reflect the users of each platform and allow them to view the stories that would interest them. The main headline of the front page was on Brexit which would appeal to the anti-Brexit readers who read the print, who are often 35+. However, on the website and Facebook the main story was on the terrorist attack in Iraq, which would be a breaking story and would interest the younger readership. On Twitter, the main story was on Trump, who is a very high profile figure on twitter and is also story that can be easily put across using twitter character limit. On Instagram, the main story was Megan and Harry's wedding, which would appeal to the audience who would prefer news of a less serious nature. This topic also allows for plenty of comments and interactivity, engaging the viewer.
5. In hindsight, is there anything about your team's outcomes that you would adapt or improve?
In hindsight, I would ensure that the same font was used across the different platforms to make them more uniform and give a sense of brand identity. I would also try to give articles similar headlines across the platforms to achieve this. I would also be change the sizing slightly to ensure they properly fit within the template on the website and Facebook page.